Stats are a vital part of your success. If you can’t follow the results of all thechanges you’re going to be making to your ads and your pages, then you’renever going to maximize your revenues.
But reading your stats can be confusing. You’re going to be staring at allsorts of tables filled with all kinds of numbers which can be rearranged andreorganized in all sorts of different ways.
That’s why it’s crucial to know how to read your stats and understand the figures.
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