Much of your success will depend on lifting your CTR as high as possible.Obviously, the more people who click on your ads the more money you’regoing to be make but it’s not always easy to know when you’re inviting asmany people as possible to get clicking. I’ve gone from less than 1% CTR toover 8% on some sites but I know of some sites that are getting over 30% CTR!
Your CTR will depend on a number of different factors, including:
- Site Content — Some types of content get more clicks than others (butdon’t necessarily make more money per click...)
- Site Design — We’ve already talked about the importance of where youplace your ads and how you place them.
- Number Of Links — Why give your ads competition? If people want toclick away from the page, you should get paid for it.
- Ad Relevancy — If you’re not getting served ads that are relevant toyour content, you’re going to have a low CTR.
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