10.5 Word Tracker

WordTracker is a great way to find keywords to target for arbitrage. The ideais simple: if you can find popular keywords that few sites are targeting, youcan increase the CTR of the ads you buy and improve the chances that userswill click on the ads on your page. It’s those keywords that will give you the best revenues for arbitrage—and the most clicks from search enginelistings.

WordTracker actually helps in four different ways.

First, you enter a keyword—say, “football”. WordTracker will then give you alist of hundreds of different keywords related to football—words like“stadium” and “team” and “football player”. Some of those words you’llprobably have thought of, but lots of them you won’t.

searched for each keyword in the last 60 days. That’s certainly interestinginformation in itself but there’s not much point in targeting a word that 1,000people search for every couple of months if a million Web pages are already targeting it.

Your ad would appear on page fifty-something of a search engine listing andget very few clicks.

The next stage is where things get really interesting. Wordtrackercompares the number of searches that people are making for eachkeyword with the number of sites targeting that keyword.

It even awards each keyword a score that indicates the size of theopportunity for new pages that want target that particular keyword. It thenbecomes easy for you to see which words are likely to give the best searchengine listings—and which will get the most clicks for the lowest prices whenyou pay to advertise.

For example, if you asked WordTracker to look up the word “football,” youmight find that 3,474 people look for “shoulder-pads” each day but only2,375 Web pages are targeting that word. If one of the pages of your footballsite targets that keyword, you’re almost certainly going to find yourself highon the search engine listings, giving you plenty of free traffic.

But if you also choose to pay to advertise your site on a GoogleAd, you canbe confident that you’ll get plenty of clicks—and great revenues.WordTracker is a fantastic tool. It should definitely be in your money-makingtoolkit. Take a look at it at www.adsense-secrets.com/wordtracker.html